http://articles.economictimes.indiatimes.com/2013-09-25/news/42394361_1_mondelez-india-mondelez-international-twitter
16,000 retweets, 18,000 Facebook likes and 5,000 Facebook shares were registered within the first hour of the Oreo tweet during the Super Bowl XLVII blackout. 'You can still dunk in the dark'
Venkat Mallik, president at Tribal DDB and RAPP India, equates it with Amul's outdoor strategy of creating topical ads. Only that Mondelez will be playing it on Twitter which will have a faster turnaround and a global impact
#ShubhAarambh during IPL and with #NotSoSweet for Bournville
16,000 retweets, 18,000 Facebook likes and 5,000 Facebook shares were registered within the first hour of the Oreo tweet during the Super Bowl XLVII blackout. 'You can still dunk in the dark'
Venkat Mallik, president at Tribal DDB and RAPP India, equates it with Amul's outdoor strategy of creating topical ads. Only that Mondelez will be playing it on Twitter which will have a faster turnaround and a global impact
#ShubhAarambh during IPL and with #NotSoSweet for Bournville
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