Rural Mktg

HUL shaktiamma changing with the times - equipped with smartphones
Shakti initiatives driving 20% of Unilever sales in rural

Vodafone mini stores in rural india - laal dukaan

Bajaj electricals - mera gaon mera desh economy brand

cavincare - chik sachets

Why rural community is different:
1. CUG
2. Scarcity of media bandwidth
3. slow to adapt brands, slow to give up brands
4. expenses year long, income seasonal
5. entertainment starved, edutainment
6. experience advertising

HUL project Telecalling in Urban India ; Columbus in Rural India

HUL khushiyon ki doli