Selling starts only when you have a product. Marketing starts before a product exists. Marketing is the homework your company does to figure out what people need and what your company should offer. Marketing determines how to launch, price, distribute, and promote your product/service offerings to the marketplace. Marketing then monitors the results and improves the offering over time. Marketing also decides if and when to end an offering. Peter Drucker held that “the aim of marketing is to make selling superfluous.”
“If you leave us our money, our buildings and our brands but take away our people, the company will fail. But if you take away our money, our buildings and our brands but leave us our people, we can rebuild the whole thing in less than a decade.” Procter & Gamble CEO Richard R Dupree 1947
raone cost 125 crores .. marketing 50 crores
Stephen
Leacock, humorist and educator, took a cynical view of advertising: “Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” Companies should ask this question before using advertising:
Would advertising create more satisfied clients than if our company spent the same money on making a better product, improving company service, or creating stronger brand experiences? I wish that companies would spend more money and time on designing an exceptional product, and less on trying to psychologically manipulate perceptions through expensive advertising campaigns. The better the product, the less that has to be spent advertising it. The best advertising is done by your satisfied customers. The stronger your customer loyalty, the less you have to spend on advertising.
The ad’s mission can be one of four: to inform, persuade, remind, or reinforce a purchase decision.
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